On August 11, 2010 the Apalachicola City Commission unanimously voted to endorse the non-profit corporation, Historic Apalachicola Inc., in its application for the National Trust For Historic Preservation’s Main Street program. The Main Street program gives a framework that helps communities develop and implement their own ideas. Main Street is a volunteer-driven, locally envisioned, community based program with proven results. It is a trademarked Four Point Approach supported by eight guiding principles.
involves getting everyone working toward the same goal and assembling the appropriate human and financial resources to implement a revitalization program.
sells a positive image of the commercial district and encourages consumers and investors to live, work, shop, play and invest in the Main Street district.
means getting Apalachicola into top physical shape. Capitalizing on its best assets.
Economic Restructuring
strengthens a community's existing economic assets while expanding and diversifying its economic base. The Main Street program helps sharpen the competitiveness of existing business owners and recruits compatible new businesses.
The National Trust Main Street Center's experience in helping communities bring their commercial corridors back to life has shown time and time again that the Main Street Four-Point Approach succeeds.
That success is guided by the following eight principles, which set the Main Street methodology apart from other redevelopment strategies. For a program to be successful, it must whole-heartedly embrace the following time-tested principles.
No single focus — lavish public improvements, name-brand business recruitment, or endless promotional events — can revitalize Main Street. For successful, sustainable, long-term revitalization, a comprehensive approach, including activity in each of Main Street's Four Points, is essential.
Baby steps come before walking. Successful revitalization programs begin with basic, simple activities that demonstrate that "new things are happening " in the commercial district. As public confidence in the Main Street district grows and participants’ understanding of the revitalization process becomes more sophisticated, Main Street is able to tackle increasingly complex problems and more ambitious projects. This incremental change leads to much longer-lasting and dramatic positive change in the Main Street area.
No one else will save your Main Street. Local leaders must have the will and desire to mobilize local resources and talent. That means convincing residents and business owners of the rewards they'll reap by investing time and money in Main Street — the heart of their community. Only local leadership can produce long-term success by fostering and demonstrating community involvement and commitment to the revitalization effort.
Both the public and private sectors have a vital interest in the district and must work together to achieve common goals of Main Street's revitalization. Each sector has a role to play and each must understand the other's strengths and limitations in order to forge an effective partnership.
Identifying and capitalizing on existing assets:
Apalachicola must capitalize on the assets that make it unique. It has unique qualities like distinctive buildings and human scale that give people a sense of belonging. These local assets must serve as the foundation for all aspects of the revitalization program.
Emphasize quality in every aspect of the revitalization program. This applies to all elements of the process — from storefront designs to promotional campaigns to educational programs. Shoestring budgets and "cut and paste" efforts reinforce a negative image of the commercial district. Instead, concentrate on quality projects over quantity.
Skeptics turn into believers and attitudes about the commercial district will turn around. At first, almost no one believes Main Street can really accomplish the work. Changes in attitude and practice are slow but definite — public support for change will build as the Main Street program grows and consistently meets its goals. Change also means engaging in better business practices, altering ways of thinking, and improving the physical appearance of the commercial district. A carefully planned Main Street program will help shift public perceptions and practices to support and sustain the revitalization process.
To succeed, Main Street must show visible results that can only come from completing projects. Frequent, visible changes are a reminder that the revitalization effort is under way and succeeding. Small projects at the beginning of the program pave the way for larger ones as the revitalization effort matures, and that constant revitalization activity creates confidence in the Main Street program and ever-greater levels of participation.
If you would like more information on Historic Apalachicola’s progress, go to
www.historicapalachicola.com   and click on “Downtown”, or call Paulette Moss at 1-855-APALACH. If you are a business in Apalachicola that has not been listed for free on the website, please email us at info@historicapalachicola.com, we want to make sure we include everyone.
If you would like to join the more than 40 volunteers with the organization, please contact us for the next meeting or project!